You only get a few words to make a good 1st impression when it comes to Pay Per Click ads. PPC copywriting is part art and part science and takes lots of skill. Even though the copy is very short there are many elements to take into consideration when writing the ads.

Possibly because the ads are so small, there just really aren’t a lot of good write-ups with tips for PPC copywriting. But Econsultancy just came out with one that’s pretty comprehensive and makes several good points.

How to pack a punch: PPC copywriting tips and pitfalls

“Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign, especially given its flexibility of set-up speed, measurement, tracking, optimisation and responsiveness.

With recent reports showing that PPC is actually continuing to deliver return on investment despite many advertisers spending less, running effective campaigns from the start is all the more important.”