Don’t Be Afraid of Those Big Niches
Are you trying to dig for gold in small micro niches due to fear of competition in the big niches? If so you aren’t alone. It’s a common train of thought and often taught that you should stay away from the big competitive niches especially when you are a newbie.
Well here is a refreshing look from the other side. Derek at the Click Consultants blog goes into the reasons you should indeed go after the more competitive big money niches.
Derek focuses on PPC and sometimes recommends new affiliates jump right into these big markets. I would caution that brand new newbies should not try this unless possibly you are working with someone like Derek who’s guiding you. However this is a really good read to open up your mind to the possibilities and he makes some good points.
*Advertising Disclosure Policy*Big niches are more saturated and there is more competition, but there is also a ton more volume and keywords that work in these niches. In smaller niches, if you start getting into the long tail keywords of 3 or more words, you very quickly realize that you’re just not able to get any decent volume, while in bigger niches, you are able to go into these long tail keywords and still rake in the volume because there are just that many more people searching for these products or services!
There are also several other big advantages to bigger niches that most affiliates don’t take the time to think about…
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#1 Joe wrote on June 12, 2009 :
Interesting post.
I am just starting out on the road of affiliate marketing and I am going for the smaller niches and even now a few of the atomic or micro niches. Like you say, the problem I am facing now my sites are starting to get ranked well in Google is the lack of volume. Even on a 12,000 search nice being at the top of page one in Google only gets you about 20 hits per day.
I do have a weight loss domain I have yet to get started with so perhaps that can be my first big niche site?
#2 Linda Buquet wrote on June 12, 2009 :
Hi Joe,
I think when you are new it helps to start with a small niche just to learn and start seeing some results before tackling a really competitive niche.
Best of luck with all your efforts and feel free to join our forum for more in-depth info and advice when you need it.
#3 Joe wrote on June 12, 2009 :
Thanks, I will check out the forum now.
#4 Joe wrote on June 12, 2009 :
PS – I like this theme, is it custom build?
#5 Linda Buquet wrote on June 12, 2009 :
Thanks for the compliment.
Yes it was custom built to match the main site and forum.
#6 Tess - Legitimate Money from Home wrote on June 15, 2009 :
Great information! I first started out trying to make money with the “bum marketing” approach. I did make a few hundred dollars quickly, but found that marketing in very competitive niches worked better for me. In fact, I now make more money in the “make money at home” niche than any tiny micro niche I tried! Great blog, super information – thanks.
#7 Bob wrote on July 6, 2009 :
Starting with small niches may be a way of learning the trade, but a possible problem is lack of traffic and profit. The key is make sure the niche has competition and thereby is profitable and to then develop a product or service that niche needs that is your own. A problem many affiliate marketers face is differentiation. It may be great developing a micro niche, but why do it if there’s a niche with millions of potential customers where you can carve out your own piece to dominate.