We all know we can’t live by free search traffic alone. Here is an advanced webinar about the multi-channel approach to customer acquisition and retention. Sounds ideal for merchants but some high end savvy affiliates that use multiple ad mediums may also benefit. I’m thinking of attending as well.

Using Integrated Marketing To Acquire and Retain Customers: “Interest in online advertising is on the rise, but simply buying more online ads is not the right way to attract and keep loyal customers. Good customer acquisition (and retention) requires an integrated, multi-channel approach. Search, CPA Networks, Banner Advertising, Email Marketing, Affiliate Marketing, Loyalty Marketing, Points & Rewards Programs and Referral Marketing are some of the common programs often used to achieve marketers’ acquisition and retention goals.”

Date/Time: November 1st, 2005 11am ET/4pm UK
Presenters:
Shar VanBoskirk, Consulting Analyst, Forrester Consulting
Anurag Ahuja, CMO, Bluestreak

Who should attend?
B2C & B2B Marketers
Online Marketers, Marketing Directors
Acquisition & Retention Marketers
Sales Professionals, Managers and Executives

More info, register here: Using Integrated Marketing To Acquire and Retain Customers