MediaTrust CEO Peter Bordes in BusinessWeek
It’s not often that an affiliate marketing industry leader (and a 5 Star client) gets featured in BusinessWeek magazine, so thought I’d share.
The article is about CEOs Who Use Twitter, so if you are into Twitter you’ll probably find this an especially good read. Peter Bordes is featured in the profile linked below. Here’s some info from the MediaTrust blog.
CEO Peter Bordes in BusinessWeek
Over the last two years, we’ve launched a successful blog about the industry of online, and specifically, performance marketing. We’ve produced over 60 episodes of our video program, Relevantly Speaking, and we’ve adopted and encouraged Twitter and Facebook usage throughout our entire company.
These milestones were made possible by the vision of our CEO, Peter Bordes. It is incredibly validating for me that a publication like BusinessWeek recognized and highlighted the vision of Peter and other CEOs like him. You can read Peter’s portion of the profile HERE. You’ll notice he’s in good company alongside people like Virgin Group’s Richard Branson, Zappos.com’s Tony Hsieh, Alltop’s Guy Kawasaki, Mashable’s Pete Cashmore and Forrester Research’s George Colony.
Congratulations to Peter for being recognized, but most of all for his vision. We can’t wait to see what he dreams up next.
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#1 peter bordes wrote on Monday, May 11th, 2009:
Linda
Thank you very much for the post and great compliment. It means a lot to me and to all of the people who make up the MediaTrust family. we are always working hard to grow and evolve our industry. Social media has been a great tool for us to innovate and connect with our partners and industry in a meaningful way.
I love how Twitter allows me to connect and get even closer to our partners and industry. It makes us a much more dynamic organization that is able to have a 2 way dialog.
@mediatrustpete