How does affiliate marketing differ in the US verses the UK?

Econsultancy recently published their first US Affiliate Census, which was sponsored by MediaTrust and the UK Affiliate Census, which was produced in association with Affiliate Window. Below are 10 of the differences worth noting.

10 differences between UK and US affiliate marketing

Increasingly, geographical boundaries are becoming less important. More than a quarter of UK affiliates (27%) promote US merchants and nearly a third of US affiliates (32%) promote UK merchants. Large numbers of affiliates are also promoting merchants from all over the world, irrespective of where they are based, both reports found.

But despite the increasingly global nature of affiliate marketing, there are some notable differences between the US and UK markets.