According to a recent study 83% out of 400 top retailers don’t have sites that are well optimized for natural search traffic. No wonder companies need affiliates so much! ;-)

For the second consecutive year, a survey by search marketing company OneUpWeb shows that most of the retailers that constitute the top tier of Internet Retailer’s Top 400 don’t optimize their sites effectively for natural search. OneUpWeb`s study indicates that only 17% of the 100 largest e-retailers in the Top 400 qualified as well-optimized, only a slight gain from the 12% who did so last year.

Source: InternetRetailer.com - Daily News for Friday, October 7, 2005