3 Reasons Why Smaller Niches Equal Bigger Profits
Think small – to earn big! I haven’t focused on niche marketing for awhile so wanted to share a great post I read recently. Gyutae Park over at Winning The Web talks about 3 of the primary ways you can segment a large market niche and focus in on a smaller sub niche.
3 Reasons Why It Pays to Go Niche (Literally) – Smaller Niches, Bigger Profits
“If you haven’t noticed, the web is already saturated in most industries and practically every big topic is covered in depth by numerous players.…
Now don’t get me wrong. Opportunity abounds online and there are still a ton of ways you can make money and build a powerhouse business. What I’m saying is that it’s just going to take a more concerted effort focused in on a specific subtopic. In other words, the best online business building strategy right now is to go niche. For example, rather than compete with Zappos by selling every kind of shoe under the sun, focus on selling basketball sneakers to youth. You get the idea. It’s better to dominate a sub-niche than it is to play follow the leader in a competitive industry.”
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#1 Christopher Ross wrote on Monday, April 27th, 2009:
Hey Linda, I couldn’t agree with you more! Niche blogging, while a little more time consuming allows you to post some wonderfully detailed content for that one topic and ends up being far more usable for your audience.
#2 Bobby E. Miller wrote on Monday, April 27th, 2009:
Hey Linda:
You are absolutely right. Focusing in on a niche market is a sure way to go. I decided to examine my passion(s) first, to see what I liked talking about. I did some research and came up with the category of Business. I then looked at Business Ethics. So I narrowed it further that by talking with my mentor. Finally I chose my niche, Christian Business Ethics. After that, my blog was born: Christian Business Ethics.
#3 Linda Buquet wrote on Monday, April 27th, 2009:
Thanks for your comments Christopher.
Bobby that’s a great example of finding a sub-niche within a larger niche. Thanks for posting!
#4 Gyutae Park wrote on Monday, April 27th, 2009:
Hey Linda,
Thanks for including me here! It’s always an honor to be mentioned on your site like this and get the opinion of affiliate marketers in your audience.
#5 Ryan Edward wrote on Monday, April 27th, 2009:
Another thing that I like about niche marketing is it allows you to build confidence as a new online marketer. After you own a few small niches, you will be more knowledgeable and confident to go after something a little more competitive.