In a recent thread on Sitepoint affiliates were discussing eye tracking and where the most important places are on a site to put your Google Adsense ads or affiliate links.

An article published today on Clickz sites a study that indicates people look at pages in an *F* shape. This article is focused on search engine pages but is very relevent for affiliate marketers too. Eye-Tracking Data and SEO: Keep It in Perspective

“Chris Sherman recently wrote about a new study that defines a “golden triangle,” or where Web sites should appear in Google for optimal search engine visibility, in both paid and natural search results:

The study found that most viewers looked at results in an “F” shaped scan pattern, with the eye traveling vertically along the far left side of the results looking for visual cues (relevant words, brands, etc) and then scanning to the right, as if something caught the participant’s attention…. The researchers called this pattern a “golden triangle” at the top of result pages.”

Here is the pic of the hottest web page spots for ads, if you are into eye tracking studies. You can see the F pattern.