Heather Paulson is a well known industry veteran. She was an affiliate manager at PartnerCentric, served as a contractor for Microsoft’s iSEM team and sits on the boards of Affiliate Summit and Affiliate Classroom. Heather now has her own affiliate management company, Paulson Management Group, which offers affiliate management, PPC management & other Internet marketing services.

Andrew Wee just did his Friday podcast with Heather and some of the topics covered should be of interest to 5 Star readers. So LISTEN while you work!

Discussion points

* Issues and considerations for merchants adding affiliate marketing as a new component to their marketing strategy

* Advantages and disadvantages of using an outsourced affiliate program agency compared to hiring an in-house affiliate manager

* How affiliate managers can enhance programs they manage with some best-of-breed industry practices

* Tips for better affiliate project management (from the affiliate and affiliate manager perspective)

* An insight into how super affiliates operate and key strategies and techniques they use

* How affiliates can get more out of working with their affiliate managers

* Resources for affiliate marketers and tips for growing and scaling your business