Next week our client Advaliant/MediaTrust heads to San Francisco for ad:tech. They are sponsoring a panel about performance marketing and it’s the only session at the event that covers our segment of the industry, so I wanted to let you know about it. If you are going to ad:tech try to make the session or catch up with the MediaTrust folks to say hi. From the MediaTrust Blog:

Performance Marketing–Getting the Most from Your Marketing Dollar in a Tough Economy

How can marketers get the most from their budgets in a difficult economic climate? We’ll explore how to attain more from a smaller budget via performance marketing with practical, tactical solutions. We’ll look at the pros and cons of allocating dollars to performance marketing and we’ll discuss what technological innovations are coming to the performance marketing space that will maximize budgets and minimize challenges.

MODERATOR:
Neil Strother – Analyst, Forrester Research

PANELISTS:
Steve Schaffer – Founder and CEO, Vertive
Jarvis Mak – Senior VP, Global Research and Insights Director, Havas Digital
Peter Bordes – CEO, MediaTrust
Kelly Powers – Senior Manager, Customer Acquisition, Zazzle

The panel is Wednesday, April 22 – 1:30 PM *- 2:30 PM – Room 3009. We hope to see you there!

In addition to our panel, we’d like for you to make a point to see us. We’re looking to talk to advertisers who are currently working with us, and those who aren’t, to give us their thoughts, opinions, and feedback on using network applications for their performance marketing programs. Daniel Cheriyan, Product Manager for the advertiser experience of the Advaliant Platform, will be attending some of the sessions and walking the exhibit hall, so please feel free to meet up, say hi and give us your thoughts. You can reach Daniel via email: dcheriyanATmediatrustDOTcom.