3 Reasons The Easter Bunny Shouldn’t Be Your Marketer
Happy Good Friday and Happy Easter! For your reading enjoyment I have a little Easter joke and a funny Easter marketing post to share.
1st an Easter joke… This affiliate walks up to the Easter Bunny and says: “You’re just one bunny, how do you fill millions of Easter Baskets all over the world with candy?” The Easter Bunny replies: “It’s easy… I outsource to parents!” 
(Embellished by Linda, inspired by this cartoon.)
The Easter Bunny is doing marketing everywhere. In spite of the fact everyone else is using Mr. Bunny for marketing, here are 3 good reasons you should not.
Three Reasons The Easter Bunny Shouldn’t Be Your Marketer
Reason #1: The Easter Bunny hides his products. More…
#2: The Easter Bunny provides a product that is unethical. More…
#3: The Easter Bunny’s market share is based on incompetence of his competitors. I mean, let’s face it: the only nearby competitors in the calendar are a Ground Hog (too shy) and St.Patrick (too hungover). Even with a merger, they’d still just be a drunk guy in a green suit with a clover-eating pet rodent. Not the sort of marketing image that sells. The Easter Bunny is only doing well because he showed up, and looks cute. Now, while it’s true that success is often achieved by those who simply show up, a recession is the best time to grab market share from complacent competitors. Just imagine the run Mr. Bunny would get for his money if you put him up against some real competition, like a Turkey serving Pumpkin Pie and Football, or the commerce god himself, The Fat Man in the Red Suit.
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#1 Jinger Jarrett wrote on Friday, April 10th, 2009:
That is so hilarious, but you know, it’s really true. I’ve been in marketing over seven years now, and it reminds me of all the time the mistakes that those who are new to internet marketing make.
I’m not sure if it’s ignorance, or laziness, or just being new, but it is important to learn internet marketing the right way and do it consistently, as well as doing it right.
Happy Easter. Great post.
#2 Linda Buquet wrote on Friday, April 10th, 2009:
Hey Jinger, thanks for stopping by. Happy Easter to you too!