Before you Thumbs Down the Content Network Read This
Do you avoid the Google content network in your PPC advertising? I largely do. I try a campaign every now and then but have not had great success.
However after reading all the detailed tips below I think it’s worth trying again. One big take away I got from the article is, you need to use different keywords and a whole different keyword strategy really. Brad Geddes explains… see the Iphone example below.
Ignoring The Content Network? Think Again To Vastly Improve Conversions
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#1 MP-BayshoreBlogger wrote on March 30, 2009 :
I definitely have to test with the Content Network. For some clients and some industries we’ve seen it perform well, and for others it doesn’t offer a real return on investment.That’s why it’s important to TEST. Great article, thanks for passing it on.
#2 Daily Lifestream Digest for 2009-03-30 | JOSHUASCOTT.NET wrote on March 31, 2009 :
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#3 Nails wrote on March 31, 2009 :
You gotta be kidding me, my most successful and highest converting campaigns are on the content network. However, as mentioned, you have to take a completely different approach and possibly even create some different ad variations.
I know my Content Campaigns have been mostly successful on volume, because I can get clicks for about half the price than on the search network. I think obviously this can be impacted by the niche you are in however.