Do you avoid the Google content network in your PPC advertising? I largely do. I try a campaign every now and then but have not had great success.

However after reading all the detailed tips below I think it’s worth trying again. One big take away I got from the article is, you need to use different keywords and a whole different keyword strategy really. Brad Geddes explains… see the Iphone example below.

Ignoring The Content Network? Think Again To Vastly Improve Conversions

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