Pubcon: Affiliate Marketing and Performance Marketing Session
This Pubcon only had one affiliate marketing session. They typically have a whole track but it looks like affiliate marketing got largely pushed out to make room for more social marketing sessions.
Today’s session was simply titled: “Affiliate Marketing and Performance Marketing”. It was moderated by Lisa Riolo and the speakers were: Adam Jewell – NetPlus Marketing Inc., Elisabeth Archambault – Wedding-Resources, Steve Schaffer – Offers.com and Missy Ward, Co-Founder, Affiliate Summit, Inc.
I’ve seen 2 live blogging accounts of the session so far and here they are.
Affiliate Marketing Suggestions And Advice
Affiliate Marketing and Performance Marketing
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#1 peter bordes wrote on March 14, 2009 :
interesting news. btw Adtech SF in April cut their entire performance/affiliate marketing track of panels.
SO we are going to host one at adtech so our industry get covered at the show. I think its very odd that they would cut back on what is now one of the fastest growing market segments. i will get you the info on our panel at adtech so everyone who is there can come!!