“Small-is-the-new-big” I keep hearing that phrase said by Declan Dunn at Affiliate Summit. Now I see it again in the article below. The new game is all about trust and relationships. This article talks about how content is not that big of an asset these days and neither is the pipe that delivers it (distribution). It’s all about enabling people to do what they want and being a part of facilitating the process. It’s a long interesting read that helped me think outside the box about some new directions I want to go with my business. Hope you get some gems out of it too.

Distribution is not king… Content is not king… Conversation is the kingdom.

“The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost… In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution… The value is in relationships. The value is in trust.”

Read the rest here: BuzzMachine » Blog Archive » Who wants to own content? then come discuss your thoughts in the 5 Star Forum.