Thanks so much for weighing in. I think it was a great paper that made lots of good points too.

‘The more Internet marketing groups can raise the bar and prove the incrementality of affiliate marketing in their own organizations, the larger the investments in commissions, tools and people that can be devoted to help this channel and its best affiliates reach their full potential.”

The rewards should meet the quality of the affiliate and the traffic (quality over quantity) they generate.

Thanks for posting.