Landing Page Design and Optimization Tutorial and Video
Andrew over at the Cashtactics blog has an excellent, very in-depth tutorial about landing page design, testing, tracking and optimization.
“More experienced internet marketers understand the importance of landing page testing and optimizing, however many newcomers fail to grasp how big of a factor landing pages play in determining how profitable or unprofitable a campaign will be. One of the biggest mistakes I tend to find amongst marketers, when they are talking to me about their unprofitable campaign, is…’
Landing Page Tutorial Part 1
Landing Page Tutorial Part 2
Landing Page Tutorial Part 3
VIDEO: PPC Case Study Part 3 – Landing Pages and Tracking
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#1 peter bordes wrote on Monday, February 23rd, 2009:
very good post and topic Linda
Optimization is a key element in everything we do in the performance marketing industry. I hope we will see more innovation and a deeper push into more sophisticated Multivariant optimization methodologies. This allows everyone to create a much higher ROI for our affiliate publisher and advertiser partners.