Offline Affiliate Marketing and Tracking – Video
I’ve been intrigued by RevTrax’s model for offline affiliate marketing for awhile now. Just discovered a good video interview of Jonathan Treiber, the CEO of RevTrax explaining their model and some of the offline tracking methods they use. The interview was conducted by CT Moore of ShareResults.
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#1 Seth Sarelson wrote on Wednesday, February 18th, 2009:
Linda, thanks so much for the post. As we’ve been preaching, studies show that that display ads drive $6 of in-store revenue for every $1 online and search drives $16 of in-store revenue for every $1 online.
We’re all about helping affiliates and merchants understand that in-store affiliate marketing represents a tremendous opportunity.
Seth Sarelson
Co-founder, RevTrax
Seth@RevTrax.com
#2 Linda Buquet wrote on Wednesday, February 18th, 2009:
Thanks for stopping by and sharing more details Seth.
I see you found the discussion we have going about you in the forum. Thanks for stopping by there as well.
#3 CT Moore wrote on Wednesday, February 18th, 2009:
I’m glad you liked the clip, Linda. I’ve really been focusing on video, lately, because it gives other people a really good chance to represent their viewpoints and passions without the filter. We have a slew of other video from the Summit, but just haven’t had the time to edit it all, yet.