Don’t Put All Your Eggs In 1 Basket – Bad Advice for Affiliates
Do you find yourself so scattered on numerous projects you aren’t having success with any of them?
Or are you just getting started and wondering whether to diversify and start a bunch of mini sites or to just focus on one niche?
Gyutae Park of Winning the Web just wrote an EXCELLENT post that you need to read if you feel like you aren’t as focused and effective as you could be. Be sure to see the screenshots that show the success level of working on 3 sites at once vs starting one at a time!
PHOTO CREDIT: Colleen Curnutte
“Don’t Put Your Eggs In One Basket” is Bad Advice for Internet Marketers
“However, that’s not what I want to talk about in today’s post. Instead, I want to discuss a big misconception about the phrase, “don’t put all your eggs in one basket” that a lot of Internet entrepreneurs have. What am I talking about?
A lot of smaller Internet entrepreneurs hear the advice about diversification and incorrectly apply it to their time and attention – something that they simply cannot afford to do. They go into a variety of different web projects at the same time in hopes of making money (e.g. PPC affiliate marketing, blogging, membership sites, consulting, and SEO). In essence, they spread themselves too thin and never get to the point of seeing success. Is this you?
The problem with diversification for Internet entrepreneurs just getting started is that time and attention are extremely limited. Without money to outsource common tasks, these people try to do everything themselves working on multiple projects – a recipe for failure.”
Read the rest and check out those screenshots.
I commented on his blog: I try to explain this to affiliates all the time and advise to carefully research then pick ONE site to start on. After you get it to critical mass, start getting decent traffic and some sales MAYBE branch out. There is something to be said for diversification – BUT with planning and focus and with a one at a time strategy.
But I see so many start with this scatter gun approach. They are all over the place and wonder why they never get anywhere.
At any rate I’ll be linking to this post every time I get affiliates at my forum who start getting too scattered.
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#1 Gyutae Park wrote on Thursday, January 22nd, 2009:
Hey Linda,
Thanks a lot for the mention. I’m glad that you found the article and screen shots useful. Unfortunately, I had to learn the hard way but I’m now strongly against the practice of multitasking. I’d much rather work on one project and give it my best in order to grow it to its full potential in as little time as possible. This is especially important in the affiliate marketing world where there are ton of new attractive offers springing up every day. Avoid the distractions and stay focused on one thing!
It’s my belief that you either try to do everything and end up doing nothing or focus on one thing and get one thing done.
#2 Linda Buquet wrote on Thursday, January 22nd, 2009:
Thanks for stopping by to comment, Gyutae.
“I’d much rather work on one project and give it my best in order to grow it to its full potential in as little time as possible.”
It’s so hard to stay focused, but I agree that you need to if you are going to succeed.
Thanks for the great article!
#3 Jeff Towle wrote on Thursday, January 22nd, 2009:
I really agree with sticking with one program at a time. Its so easy to get lost with all the different programs and free stuff they give you . You will get no where fast if you start trying one and then going to another without finishing the first. Believe me i have been there. So i think just stick with one money makeing idea at a time.
#4 Colleen Curnutte wrote on Thursday, January 22nd, 2009:
Hi there,
I just came across your blog and saw that you are using my photo. I don’t mind, but I would appreciate photo credit.
Thanks
#5 Linda Buquet wrote on Thursday, January 22nd, 2009:
Colleen, I am so sorry about your photo. I was under the impression with Flickr you just had to link back to the picture, which I did.
I just added a photo credit for you though.
Please accept my apologies and great photo!