I was reminded today by Shawn that his book, “Successful Affiliate Marketing for Merchants“, has an updated companion video series that’s free. New managers or those that need to brush up on certain areas of the business should definitely watch and/or bookmark these.

I’m blogging this in part so I remember where the videos are for all the times new merchants and managers ask me how to get started or where to find the best resources for learning to manage an affiliate program. Here are the topics that are covered in the video series:

Affiliate Manager Videos – Successful Affiliate Marketing for Merchants

Part I: What Affiliate Marketing Can Do for Your Business

* 1. What is Affiliate Marketing?
* 2. The Benefits of Affiliate Marketing
* 3. Become an Affiliate Yourself and Earn Income

Part II: Setting Up Your Affiliate Program

* 4. Step One – Planning Your Affiliate Program
* 5. Step Two – Affiliate Manager Guide to Creative
* 6. Step Three – Getting the Word Out
* 7. Step Four – Choosing the Right Affiliates
* 8. Step Five – Creating Your Affiliate Agreement
* 9. Step Six – Tracking Your Affiliate Program
* 10. Step Seven – Paying Your Affiliates

Part III: Managing Your Affiliate Program

* 11. Managing Your Program
* 12. Communicating with Your Affiliates
* 13. Supporting Your Affiliates