If you like to analyze consumer psychology as a way to help you gain insight to improve conversions, you’ll enjoy the following post from SEOmoz.

Rand pulls important points from an outline of the book “Predictably Irrational – The Hidden Forces That Shape Our Decisions” that relate to online marketing and consumer purchase decisions. Here are a couple of the lessons Rand took away from the outline.

10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing

Lessons to Apply to Web Marketing:

* Take advantage of expectations – if you’re selling a product or service and can enhance the perception of value/enjoyment, your market is likely to follow along and actually get more value/enjoyment.

* In contrast to the recommendations for offering something for free, be aware that users who get your product/service for “free” will place less value on it than those who’ve worked for it or bought it themselves.

* It’s easier to get more money from your existing customers than it is to attract new ones (this marketing wisdom has been around forever, but applies particularly well given this psychology).

Read the rest: 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing