Duncan Riley over at TechCrunch is pretty excited about a new banner technology that has eCommerce transaction capability built right in. TailGate could revolutionize affiliate marketing if it takes off by letting consumers buy from merchants right on your site without having to leave your site and click off to the merchant.

Check out TailGate example 1 and example 2, so you can see it in action. You can click for more product info, then click to buy right on the banner. TechCrunch commenters make some good points about how some consumers may not be comfortable entering their credit card information through a banner, but if it was a name brand advertiser and this goes mainstream, it’s possible it could be the catalyst for a whole new way to transact online. Duncan writes:

“It’s usually difficult to get excited about advertising technology, and countless “new” offerings usually tend to be just variations on an existing theme. Tailgate on the other hand is quite simply remarkable. The simplicity of the offering combined with the wealth of potential it offers really does make Tailgate stand out from the crowd. There would be a learning curve involved in getting consumers to interact at this level with a banner ad, but it’s a small thing to consider compared to what this product could do to the online advertising industry. Tailgate could well be the banner advertising unit of tomorrow.”