The Annual Conference For Catalog and Multichannel Merchants (ACCM) is going on in Chicago this week. One of my clients, Mike Payne, the affiliate manager for zZounds is speaking, along with Chris Parks and Jeff Molander. If you are in the Chicago area, trolling the exhibit hall will only set you back $25 and could lead to some good contacts. over 200 companies are exhibiting. Here is some info about the Affiliate Marketing Roundtable session taking place tomorrow.


Affiliate Marketing Roundtable: New Perspectives on a Popular Strategy

Learn how affiliate marketing strategies are beginning to change both in scope and the operational tactics employed. This panel of experienced catalogers will debate emerging, innovative approaches as they grapple with various cost concerns. Issues range from balancing search tactics harmoniously with affiliates to understanding more about the quality of customers delivered by affiliates. Learn about key forces driving change and forcing catalogers to adopt a more integrated approach to performance-based marketing. This session will:

* Provide an understanding of how to move forward intelligently and balance search marketing efforts with those of affiliates
* Offer a set of questions to be answered and used as a guide
* Explore emerging best practices

Speakers: Jeffrey G. Molander, Chris Park, Marylynne Ziemba Tosyali and Mike Payne.

If you can’t make the conference but want to learn what’s new in the world of multichannel marketing, Multichannel Merchant Magazine is doing daily coverage of the show.