The Grok recently came out with a couple more good marketing articles. One of them is about online marketing to the Hispanic population. I know many affiliates, merchants and SEO’s just have not focused on this market as much as they should. I know very few merchants that even offer creative in Spanish. But even if they did, most shopping carts are in English. 21st Century Insurance, one of our clients does have some affiliate banners in Spanish - here is a sample:


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This GrokDotCom article, 6 Tips for Reaching Out and Marketing Online to Latinos, has some good marketing demographics as well as tips that are easy to implement as a starting point.

Let’s review the current state of the “Hispanic Nation”; here are the facts:

* High immigration and a higher birth rate than the rest of the population assure the permanence of Latinos in the U.S., which as of July, 2004 had a headcount of 41.3 million persons (14% of the entire U.S. earthlings).

* Proximity, both geographical as well as through technology facilitate the permanence of the culture, as well as to certain extent, the Spanish language.

* Hispanics’ buying power in 2005 is over $750 billion; it will reach one trillion Dollars by 2008, increasing faster than the Latino population growth.

* 60% of Hispanics have internet access; 52% of them are using high-speed connections at home. 14% of all online Latinos connected their household within the last 6 months and spend at least 6% more time online than non-Hispanics.

* Approximately half of all Hispanic Internet users are Spanish-language dominant

* Hispanic e-spending hit $8.1 billion in 2004

I always hear affiliates talking about finding that ever-elusive niche. Well this is a pretty big “niche” in my opinion that does not seem to be covered very well by the affiliate marketing industry. Revenue Magazine just called me about a story they are doing on the topic, which reminded me I had this blog ready to go but never posted it. Look forward to their story in an upcoming issue.