Now this is what I call a SMART marketing idea. Coupons delivered contextually by in-line keyword matching - “Concordance, a system that allows Web site publishers and advertisers to provide consumers with money-saving offers directly related to the content of particular web pages.” Thanks to Nick over at ThreadWatch for reminding me about this story that I read about earlier in the week and never had time to blog about. Contextual Coupons? | Threadwatch.org “Coupons Inc have announced a new contextual placement program this week. It appears to work a little like intelliTXT, but offers content sensitive coupons for local stores.”

“Our corporate and brand websites attract consumers who are looking for information on our products and new ways to use them,” said Ann Toca, Director Advertising, Consumer Promotion & Internet, The Dial Corporation. “Concordance gives us a way to convert those consumers into buyers, cross-sell related products, and track how visitors to our websites ultimately behave in the retail channel. With the in-line keyword matching option, we can offer these promotions in an appropriate context, without compromising the brand identity we want for the site, and we were able to set everything up in a day.”

“With over 40 million recipe views per month, and over 30,000 of the world’s best-rated recipes, Allrecipes.com is an ideal environment to delivery contextually-relevant coupons to consumers,” said Bill Moore, CEO, Allrecipes.com. “We’ve long been fans of contextual advertising, and Concordance seamlessly matches recipe interests and ingredients with available coupons.”

Full Coupons Inc Press Release After you read this come talk about it in the forums.