“Getting Your Ego Out Of The Way… One of the most painful things to admit is that your marketing sucks! Yet, 99 out of 100 marketing pieces could be better…” Here’s how in 9 easy steps.

Troy White from the Word Wealth Channel at Duct Tape Marketing writes: “Just recently, I had to slap my ego upside the head and tell him to take a hike.” Troy then goes on to give some practical advice and 9 tips about how to get your ego out of the way AND ALSO to help avoid the procrastination and paralyzation most of us face when we look at marketing stuff we’ve written in the past and just don’t want to deal with re-doing it.

Here in my opinion are 2 of the most important points for merchants, affiliates and SEM’s to keep in mind when trying to boost click-through and conversion rates.

(2) Re-read all your marketing materials from your customers eyes (the key to this is to get out of your own head and put yourself in your buyers shoes). ***** Imagine your perfect customer asking you this: “If I knew what you know, would I truly want to buy what you are selling? Why?”

(7) Count the mention of the words “I” versus “you” - you should have 5-10 times more “you” than “I” in your copy. Your customers don’t really care about you (the “I” in your copy) - all they care about is what you can do for them.

Read the rest, then come discuss your marketing bloopers and blunders as well as what you plan to do now to get that ego out of the way and fix it - at the 5 Star Forums.