Some good cookie news! More groups are forming to help protect our precious cookies. Just a few days ago Safecount, a coalition that will address marketer and consumer concerns about cookies launched. Now Clickz reports that the IAB (Internet Advertising Bureau) is starting an initiative to address cookie deletion as well. IAB Comes to Cookies’ Defense:

Given all the buzz around the fate of cookies, one could easily forget it’s only been six weeks since JupiterResearch released findings that nearly 40 percent of Internet users delete their cookies at least once a month. That report has been challenged on many fronts, but several follow-up surveys turned up similar results. An Atlas report released earlier this month at first appeared to contradict the results, but the company has since restated its findings to reflect cookie deletion rates even higher than Jupiter’s.