The new Adwords changes have some people going a little over the top! Check out the heated debate, then below some great tips for not losing your shirt with the new Adwords model.

“onlinethrills” over at the Search Engine Watch forums accuses SEW of sweeping the whole issue under the rug, not true IMHO, then a hot debate ensues. Read further down though for some IMPORTANT and great tips on how to deal with the changes without “freaking out”.

“I can’t believe that the powers-that-be at Search Engine Watch missed the fact that through Google’s algorithm changes advertisers now have absolutely no control over where their ads will place….Many advertisers have literally had their campaigns turned upside-down, their ROIs decimated and their clickthrough costs tripled or quadrupled…Advertisers have been talking about a boycott of Google because of their disregard to the advertisers that pay their bills mad.”

Now for some sane and practical advice for dealing with the changes from MarketerToday. Click the link to see steps you can take to prepare your Adwords campaign for optimal results, in spite of the new system. Optimizing for Google AdWords’ New Quality Score System

“In the comming weeks, Google will release a new method for deciding when your ads show up. Out with the old system of “on hold, in trial and disabled” keywords and in with “the quality based system,” where keywords are either active or inactive… Google’s new quality system will make it harder still for inexperienced marketers to gain an advantage over experienced paid search agencies. Watch for more businesses to hire agencies to manage to Google AdWords’ more complex quality score rather than just the click through rate.”