What separates the men from the boys in affiliate marketing? Those that know how to build an affiliate brand instead of just an affiliate site, according to super affiliate Rae Hoffman.

Rae goes into some affiliate branding concepts, shares a video and shows examples of big successful companies who started as affiliates and developed their sites into well known online brands.

Examples in Affiliate Branding “The point of difference thing is something I’m asked about often. The point of difference is essentially your brand. By creating a point of difference, you’re creating a brand and branding is often what seperates the affiliate men from the boys (so to speak)…

The important thing to realize is that affiliate marketing has evolved. You’re going to need to learn how to evolve with it and how to create an affiliate brand, even if it is a small brand if you want to stay viable and have a place in the future online world.”

So what about you? Are you building a site or building a brand???