I’ve been anxious to see stats on Cyber Monday sales and am extremely happy to say the numbers were big! Cyber Monday 2008 sales ended up being an impressive $846 Million, according to Comscore. That’s UP 15% over last year and that makes it the the biggest Cyber Monday yet and the 2nd highest day EVER for online shopping! And it’s not just a one day fluke. Thanksgiving weekend sales were up 19% over last year. So in spite of the recession, online sales remain healthy and continue to grow, which is great news for the affiliate marketing industry.
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Press Release: E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record Eclipsed Only by Green Monday 2007
“Mark Twain might have said: ‘Rumors of the death of online holiday shopping have been greatly exaggerated’,” said comScore chairman Gian Fulgoni “Consumers are clearly responding positively to retailers’ aggressive online discounts. With Cyber Monday promotions beginning in earnest over the Thanksgiving weekend, consumers have finally begun to open their wallets, setting off a streak of four consecutive days of extremely strong growth…”