Today is Cyber Monday and I hope those Holiday sales are rolling in for you. Even though your Holiday promotions should be all set, there is still time to tweak and optimize various aspects of your campaigns to try to increase conversions.

You can watch and listen to the webinar below at your leisure or listen to the audio-only version while you work to try to pick up some tips that can help boost Holiday sales. There are some good case studies and examples worth checking out too.

Ecommerce Holiday Playbook

“There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.

While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for shoppers, and ecommerce sites that capitalize on these will see more opportunities.

Optimizing a few key areas of your site and channels will help you increase traffic, make browsing and buying easier, and win more new and repeat customers – even beyond the holidays.

The MarketingExperiments research team has compiled this ecommerce holiday “playbook” with 13 specific practices to help you maximize your ROI in this difficult holiday season.”