pubcon Pubcon Las Vegas 2008 is less than a week away and runs Nov 11th-14th. Who’s going???

Last year I was disappointed by the lack of affiliate marketing related sessions. There were only 2 that I could find. This year it looks like there are 6, so that’s triple the affiliate marketing focused content, which is great to see! Here’s an overview of the AM tracks.

Your Relationship With The Affiliate Manager - This session offers an in-depth look at the major issues and opportunities in the affiliate space, including the specifics of leveraging social media, affiliate marketing, and the relationship between the affiliate and affiliate program managers. Bob Rains, Shawn Collins, Brook Schaaf, Beth Kirsch, moderator: Lisa Riolo

Working With Affiliate Networks - Listen to experts from top affiliate marketing agencies discuss the inside story on the top four affiliate networks: CJ, LinkShare, Google and ShareASale. Examine what is unique about each and what affiliates need to know to succeed. Karen White, Jamie Birch, Durk Price, moderator: Chuck Hamrick

Balancing Income Channels Between Affiliate and Ads - There is a tough mix between PPC, Contextual, and the affiliate space. Trying to find that balance between the 3 spaces is what this panel is all about. Jim Banks, Jon Kelly, Adam Jewell, Moderator: Joe Laratro

Effective Affiliate Strategies - The wide wild world of affiliate programs has a very broad book of strategies that one can apply. This panel will look at everything from PPC to running your own affiliate program. Shakil Khan, David Rivero, Elisabeth Archambault, Dixon Jones, Moderator: Aaron Shear

Affiliate Based PPC Issues and Options - The affiliate PPC advertising space is challenging today. This panel will look at issues surrounding PPC ad buys from the standpoints of both affiliates and campaign managers. Adam Jewell, David Naffziger, moderator: Jon Kelly

Interactive Site Reviews: Focus on Affiliates
Get your web site reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more. Adam Jewell, David Rivero, Elisabeth Archambault, moderator: Jill Whalen