There have been lots of studies about how the Internet is used for shopping research before an off-line purchase is made at the retail store. So affiliates are losing a lot of commission when visitors use their site for research, yet buy in the physical store instead of purchasing online through an affiliate link.

According to RevTrax “89% of consumers pre-shop online, but less than 7% of retail sales actually take place online.”

Translated: Affiliates are missing out on a huge piece of the revenue pie!

So what if there was a way for affiliates to get paid when consumers shop on their sites, then buy in-store??? RexTrax has an innovative new model. In a nutshell that are an affiliate network that provides and tracks off-line coupon purchases. Here’s how it works.

revtrax

Scott Jangro explains how it works.

“RevTrax’s technology provides a publisher with a unique printable coupon. Once printed, this coupon is then scanned at the point of sale and the transaction is credited to that publisher. Here you see what the publisher posts on their website, and once the user prints it, it gets a barcode that’s scanned at the store.”

As of the end of October the company only had one merchant set up with trackable coupons according to Scott.

FeedFront Magazine recently featured a story about Rextrax that explains more about the company and how the concept works. “Capture Revenue from In-Store Sales.”

I hope this network takes off and more retailers jump on board. What a godsend for affiliates that would be!