The only affiliate track at SES Chicago this year will be a panel lead by Jeff Molander titled: “Affiliate 2.0: New Distribution Value Using Search & More“. Jeff let me know about this awhile back and since the session will be one month from today, I thought this would be a good day to mention it.

Affiliate 2.0: New Distribution Value Using Search & More

As SEM evolves, marketers find themselves competing head-on with affiliates who are challenged to diversify tactics and distribution. Lead generators and retailers are investing less in affiliates and more in search. What does this mean for both of performance marketing’s top contenders? How can marketers balance both channels given their desire for incremental leads/sales and less cannibalization of search campaigns? Learn how to cut through the hostile rhetoric on both sides and work profitably across both channels concurrently. Join a panel of experts as they break silence on taboo issues and work through the finer points. You’ll walk away with fresh, new perspective and the ability to collaborate profitably.

Moderator: Jeff Molander, CEO, Molander & Associates Inc.

Speakers: Jeff Ferguson, Director of Online Marketing, Napster
Amanda Evans, VP, Search Strategy, WebMama.com, Inc.
Kristopher Jones, President & CEO, Pepperjam
Lee Gientke, Director, Business Development, OrangeSoda, Inc.

Thursday Dec 11th 10:15 AM @ Search Engine Strategies Chicago

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