Video: Chris Henger - Google Affiliate Network re GAN and PMA
Many felt that when Google acquired DoubleClick Performics, it validated affiliate marketing overnight. Below Chris Henger of Google Affiliate Network, is interviewed by Christopher Smith, VP of Digital Media Marketing at MediaTrust.
The guys over at MediaTrust and Relevantly Speaking have been doing some great video interviews recently. In this one, Chris answers questions about Google’s culture of innovation, the state of the industry and about his involvement in the Performance Marketing Alliance (PMA).
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