Piper Jaffray offers securities advice within targeted sectors of the financial services marketplace. Here are a couple of highlights from their recent report on the Affiliate Marketing industry:

“Affiliate Marketing Remains The Highest ROI Channel. In our conversations with online merchants, the vast majority of merchants asserted that affiliate marketing is the highest ROI channel vs. other forms of online advertising…

Affiliate Marketing is Not Losing Mindshare. There has been concern that advertisers are shifting their budgets way from affiliate marketing in favor of paid search. In our conversations, we did not find this to be the case…

How to Play Growth of Affiliate Marketing. We estimate the affiliate marketing segment will grow approximately 30% in 2005, in line with overall online ad spending…

Read the rest here: Industry Commentary – Update on Affiliate Marketing.

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