Retailers that attract a lot of discount and coupon code shoppers could see their affiliate programs drive a larger percentage of overall sales volume. At least that’s what is happening at Petco. Stacey Georgoulis, Petco’s Affiliate Manager was just featured in an Internet Retailer article and had this to say:

Affiliate marketing driving higher share of sales at Petco

“Affiliates are a higher percentage of our sales than in past years,” Georgoulis says. “This is most likely due to the current state of the economy, which has resulted in a high consumer interest in discounts, coupons, rewards and points programs, all of which are big drivers in our affiliate marketing initiatives.”

Though Petco’s affiliate program consists of about 1,500 publisher sites, its top-producing affiliates, about 2% of the total, account for about 85% of all affiliate revenue, Georgoulis says.”

Stacey goes on to talk about what top-producing affiliates want and how to keep them loyal. Here is some info about the Petco Affiliate Program.