PartnerCentric, which has long been known as a leading provider of outsourced affiliate program management services, announced today that it is expanding its list of Internet marketing services to include Social Media Management.

“Social media has grown into an essential part of every company’s online marketing mix,” said PartnerCentric President Linda Woods. “Savvy business owners understand that social media is critical to their brand’s identity because this new medium has torn down the wall that used to stand between a company and its customers.”

Recognizing this change hasn’t been as challenging for business owners as devising a plan for doing something about it, Woods said. This challenge prompted PartnerCentric to develop a strategy for managing a brand’s presence on social media sites such as Facebook, MySpace and YouTube.

“What our clients needed was a way to protect their brands on social media,” Woods said, “The only way to do that is to enact a 1-on-1 dialogue with their customers rather than re-acting to blog posts and other feedback that comes out of nowhere.”
Woods says some business owners fail to actively take charge of their social media presence because they don’t see it as a cost-effective solution.

“Viewing social media through the lens of Return On Investment misses the point,” Woods said. “Nobody has cracked the code for monetizing social media, but there’s a cost involved with not getting active. You lose existing customers and miss out on potential customers when you don’t open your brand to social media.”

PartnerCentric’s Social Media Management services provide clients with the agency’s team approach to campaign management. PartnerCentric’s team manages the brand’s day-to-day presence on social media, including the acquisition of new customers and the delivery of timely 1-on-1 communication between the brand and its customers.”

For more information about PartnerCentric’s Social Media Management services, and to receive a free copy of the company’s Guide to Social Media Marketing, visit www.partnercentric.com/GetSocial/.