Some news I thought may be of interest to affiliates.

MarketWatch: AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media “Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part of AOL’s newly created People Networks business unit. Platform-A, http://www.platform-a.com, is AOL’s digital advertising division. More…”

Cnet reports: AOL works affiliate marketing into widgets “AOL’s Platform-A subsidiary is now bringing affiliate marketing to widget ads. If that sounds like a lot of media speak, that’s because it is.

To power widget ads, AOL acquired start-up Goowy in February, and it has already worked the acquisition into Platform-A. As part of Tuesday’s announcement, Goowy’s technology has been officially incorporated into Buy.at, an affiliate network that AOL also acquired earlier this year. More…”