Comments on: HP MS Cashback Toolbar to Grab Shoppers from Google and You?

By: cash back

cash back — Fri, 20 Mar 2009 15:42:49 +0000

Its a great idea. I wonder if Google will do something similar to compete…

By: 72 Kilowatts Internet Marketing » Blog Archive » Toolbars, Shoppers, and Affiliates. Isn’t your website good enough?

Sat, 07 Feb 2009 19:40:17 +0000

[...] Microsoft Live has a cashback toolbar that rewards shoppers for using it. Where is that going to fit into the affiliate click stream as it becomes more popular? [...]

By: MSN browser toolbar to entice Google searchers | Microsoft News Tracker

MSN browser toolbar to entice Google searchers | Microsoft News Tracker — Tue, 29 Jul 2008 15:06:43 +0000

[...] Linda Buquet at the 5 Star Affiliate Programs Blog notices a part of the Microsoft Financial Analyst Day presentations which reveals that the MSN browser toolbar about to be installed on all Hewlett-Packard consumer PCs will try to entice Google searchers over to Microsoft’s own Live Search cashback deals. From Satya Nadella’s portion of Steve Ballmer’s presentation: So the last thing I wanted to show you is one of the challenges, of course, we have, given our share position, is how do we really get more people to know about Live Search and get the taste for some of the value, like, in particular, the cashback value? So the place where we are innovating is in the toolbar. We have recently done a distribution deal for our toolbar with Hewlett-Packard. So this is the toolbar that Hewlett-Packard will carry with some customizations of their own. It’s the MSN toolbar. [...]

By: CT Moore

CT Moore — Mon, 28 Jul 2008 18:57:46 +0000

Between MSFT and GOOG, it seems like affiliate don’t have any friends left at the level of top-tier search engines.