List of Top 10 Retailers – Online Conversion Rates and Other Stats
Marketing Charts has released the list of the Top 10 Online Retailers by Conversion Rate for June 2008 as reported by Nielson Online. I like reading the list over at GrokDotCom because they always show interesting stats from other places as well.
Here’s the list of the Top 10 Retailers by Conversion Rate from the Grok.
Below are the top 3 – click through to see the rest.
1. ProFlowers 28.40%
2. Office Depot 25.60%
3. FTD.com 24.30%
I’m pretty sure all of the top 10 have affiliate programs but I never hear affiliates talking about any of them. Except eBay which came in at #10.
Grok also has some additional stats affiliate marketers and merchants should find interesting. It shows average conversion rate by traffic source. Natural Search converts at 8.41% and Referrals convert at 2.40%. I assume referrals would include affiliates, but also other types of referrals.
Other stats of interest include: Average # of Items per Order, Average Order Value, Shopping Cart Conversion Rate,
Shopping Cart Abandonment Rate and New Visitor Conversion Rate which comes in at 2.02% across the board.
Happy number crunching and have a great weekend!
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#1 Make Money Online - Best posts of the day - Jul 25-27 2008 | Meta Make Money Online wrote on Friday, July 25th, 2008:
[...] List of Top 10 Retailers – Online Conversion Rates and Other Stats -5 Star Affiliate Programs [...]
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