The PMA (Performance Marketing Alliance) has announced the FAB 11. The FAB (Formation Advisory Board) will work closely with the Working Groups in defining the formation of the PMA, the new affiliate marketing association that is in it’s formative phase. Together they will define scope/objectives, governance, membership, operations, and fundraising.

Congratulations to the following industry leaders who have been elected, by their peers, to represent the performance marketing industry in the formation of its inaugural professional association. The FAB 11 are:

Affiliate
Michael Coley - Founder - Amazing-Bargains.com
Scott Jangro - President - MechMedia, Inc.
(Congrats guys, you both had my vote and I think you’ll represent the best interest of affiliates very well)

Merchant
Robert Drumm - Affiliate Manager - ACLens.com
Brad Waller - VP Business & Affiliate Development – EPage, Inc.

Agency
Peter Figueredo - CEO & Co-Founder – NetExponent
Brook Schaaf - Schaaf Consulting

Network
Chris Henger - Group Product Manager - Google Affiliate Network
Adam Weiss - Director, Network Development - Linkshare

“Other” (consultants, journalists, solutions providers)
Angel Djambazov - Business Development - PopShops, consulting
Lisa Picarelle - Publisher and Editor-in-Chief - Revenue Magazine
Kellie Stevens - CEO - AffiliateFairPlay.com

Congrats to all!

More information on the Working Groups, FAB, and upcoming meetings will be found at performancemarketingalliance.com.