Comments on: Google Affiliate Network Launches

By: Michele

Michele — Fri, 25 Jul 2008 19:53:42 +0000

I look forward to see how GAN is different than the other current Affiliate Networks.

Michele

By: NETexponent Blog » Peter Figueredo Elected To The Performance Marketing Alliance Advisory Board

Wed, 09 Jul 2008 20:01:13 +0000

[...] Chris Henger – Group Product Manager – Google Affiliate Network (aka Performics) Adam Weiss – Director, Network [...]

By: Angel Djambazov

Angel Djambazov — Mon, 07 Jul 2008 10:42:07 +0000

Posted an extended interview with Chris Henger on Revenews:
http://www.revenews.com/angeldjambazov/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/

By: Linda Buquet

Linda Buquet — Wed, 02 Jul 2008 16:24:32 +0000

Good points, Thanks Chris!

By: CT Moore

CT Moore — Wed, 02 Jul 2008 15:05:31 +0000

This will, indeed, do quite a bit to bolster the legitimacy of affiliate marketing. I think that many merchants who have been reluctant to leverage affiliate marketing because of how other merchants have openly called affiliate marketers “scum bag cheaters” (such as at IRCE 2008). Google enjoys quite a bit of perceived ability to police traffic, and that will likely coax a lot of merchants into giving affiliate marketing a shot.

That being said, I think where Google faces a challenge is on the relationship side of affiliate marketing. With many affiliates and PPC advertisers, they are notorious for being dismissive and arbitrary.

If this kind of ethos seeps into their affiliate network, I think the more established networks will be able to pick up many of the disenchanted.

In a word, then, this is definitely good for the industry. On the one hand, it will bring more merchants, who are likely to branch out into other networks once they’ve realized that affiliate marketing is a legitimate marketing strategy.

By: Google Affiliate Network on Webmaster Radio Show

Google Affiliate Network on Webmaster Radio Show — Tue, 01 Jul 2008 17:27:39 +0000

[...] This week’s special guest on the Affiliate Marketing Insider show will be Chris Henger, Group Product Manager at the new Google Affiliate Network. [...]

By: Beau Blackwell

Beau Blackwell — Tue, 01 Jul 2008 16:31:22 +0000

It will be interesting to see what effect (if any) this has on Google’s position towards affiliate links in regards to SEO. They’ve come down pretty hard on affiliate links in recent years, but I wonder if they’ll change their tune now that they’re in the game. I just hope they don’t discriminate against other affiliate networks’ links while leaving their own network’s alone!

By: 5 Star Affiliate Forum

5 Star Affiliate Forum — Mon, 30 Jun 2008 21:17:49 +0000

Performics becomes Google Affiliate Network…

The Google Affiliate Network is going to be
a Premiere Featured 5 Star Affiliate Program.

They’ll be having a dedicated forum here at the 5 Star Affiliate Forums. So stay tuned to the 5 Star channel for more news!

By: peter bordes

peter bordes — Mon, 30 Jun 2008 17:40:59 +0000

Linda
Congratulations. This is very good for the industry. I am also very pleased to see them getting involved with the PMA.