Comments on: Performance Marketing Alliance – Call to Action – Get involved

By: Scum-bag Affiliates and Skunks - Tales from the IRCE 2008 - 5 Star Affiliate Marketing Blogs

Fri, 20 Jun 2008 16:01:37 +0000

[...] affiliate marketing or stereotype us all as “Scum-bag Cheaters.” Is it possible the Performance Marketing Alliance could help us educate others outside our industry, help set some standards to clean up our industry [...]

By: peter bordes

peter bordes — Wed, 18 Jun 2008 14:35:32 +0000

Linda
We are thrilled to have the long needed performance industry association begin to take form by asking the community to get active and to all participate. this is an extremely important initiative for everyone to take (and make) the time to help form the PMA’s foundation.

Affiliate marketing has always been treated as the red headed step child. it is a legitimate and very important part of the entire marketing industry. we have found thru our focus groups that affiliate marketing programs create more loyalty than any other form of online marketing.

I think that the performance marketing industry is going to grow even faster due to the economy and brands looking for more effective and accountable channels for spending their budgets. we look forward to participating in all things PMA!

By: Linda Buquet

Linda Buquet — Tue, 17 Jun 2008 21:05:03 +0000

hi Chris,

I agree. Hope you can find the time as I’m sure your input would be valued, plus it would also be a great opportunity for you to network with affiliates and other industry people.

By: CT Moore

CT Moore — Tue, 17 Jun 2008 20:59:11 +0000

This sounds like a fascinating project and, I think, says something about how much the industry has matured.

I wonder if I can find the time to participate.