Performance Marketing Alliance - Call to Action - Get involved
the Performance Marketing Alliance, the new affiliate marketing association that is in the formation stages, has put out a call for working groups. The working groups will develop the formation proposals that the FAB will ratify. The working groups are extremely important in this process because they will provide a broad perspective on each area, as well as recommendations for the FAB to consider. Strong leadership in each of these working groups is extremely important, so we’re looking to you for your involvement.
Get involved and help shape this organization! Affiliates who want to make a positive difference in our industry are encouraged to apply. Here are the working groups being formed:
Initial scope and objectives of the PMA Below
• What should be the focus of the association?
• What are the benefits of an association to the industry and to members?
• What should we try to accomplish the first year?
Governance
• What kind of member groups, committees, boards, should be formed? How would they interact?
• How should the decision making bodies be structured and how would they be determined?
• What would be the reporting structure?
Operational Management
• Would a dedicated professional staff be needed to run this association?
• What kind of roles would be needed?
• What are the qualifications for those roles?
Membership
• Who are the target members and how do we recruit them?
• What is the application process for membership?
• What kinds of membership fee structures would be available and what would the dues be?
Financial Analysis
• How much money needs to be raised to fund a self-sustaining organization?
• What kinds of expenses would we incur?
• How would we raise funds and generate revenue?
The qualifications of a working group participants are straightforward:
• You’re an active member of the performance marketing profession.
• You have the best interests of the industry at large in mind.
• You are able to dedicate 2-3 hours per week for the next few weeks.
The more people that get involved, the more effective these groups will be. More information is at www.performancemarketingalliance.com.
If you are interested in participating in this critical phase, please contact Rebecca Madigan at rebecca AT performancemarketingalliance DOT com
#1 CT Moore wrote on Tuesday, June 17th, 2008:
This sounds like a fascinating project and, I think, says something about how much the industry has matured.
I wonder if I can find the time to participate.
#2 Linda Buquet wrote on Tuesday, June 17th, 2008:
hi Chris,
I agree. Hope you can find the time as I’m sure your input would be valued, plus it would also be a great opportunity for you to network with affiliates and other industry people.
#3 peter bordes wrote on Tuesday, June 17th, 2008:
Linda
We are thrilled to have the long needed performance industry association begin to take form by asking the community to get active and to all participate. this is an extremely important initiative for everyone to take (and make) the time to help form the PMA’s foundation.
Affiliate marketing has always been treated as the red headed step child. it is a legitimate and very important part of the entire marketing industry. we have found thru our focus groups that affiliate marketing programs create more loyalty than any other form of online marketing.
I think that the performance marketing industry is going to grow even faster due to the economy and brands looking for more effective and accountable channels for spending their budgets. we look forward to participating in all things PMA!
#4 Scum-bag Affiliates and Skunks - Tales from the IRCE 2008 - 5 Star Affiliate Marketing Blogs wrote on Tuesday, June 17th, 2008:
[…] affiliate marketing or stereotype us all as “Scum-bag Cheaters.” Is it possible the Performance Marketing Alliance could help us educate others outside our industry, help set some standards to clean up our industry […]