Sarah Bird, Esquire just wrote one of the most in-depth articles I’ve seen on affiliate marketing legal issues. To be honest I didn’t have time to read it in detail. Launching 2 exciting new programs today and super busy. So I’ll just pass it on without my usual long winded overview. ;-)


Managing Risk: Legal Issues for Merchants and Affiliate Marketers
Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. While the industry is unlikely to ever be risk-free, it is possible to manage your risk by (1) investigating your prospective marketing partner; (2) using and maintaining a tight legal contract that allocates the risk and provides for the appropriate indemnifications, and (3) keeping informed about the current technology, marketing strategies, and regulatory climate.

Without further ado, let’s take a look at risk identification and management for merchants and affiliate marketers. More…