Comments on: Plug that Leak! Affiliate 800# Phone Tracking for Merchants http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html Leading Affiliate Marketing Blog - Industry News, Tips and More Sat, 21 Nov 2009 17:13:08 -0500 http://wordpress.org/?v=abc hourly 1 By: Linda Buquet http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html/comment-page-1#comment-26961 Linda Buquet Wed, 19 Mar 2008 19:24:51 +0000 http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html#comment-26961 Good point about the phone conversion rates. Although some 'clueless' merchants I talk to argue, that if a sale happens by phone, then they have to pay a sales commission, whereas an online sale they can afford to pay the affiliate because they don't have to pay a sales rep. Thanks Keith for adding your blog on the subject and I'm look forward to getting over to read it. I think it would be great to have a bunch of good references, all in one place. (Like here.) ;-) HEY GUYS One question I get all the time from merchants is how TECHNICALLY show a code next to phone #. I can talk it all day conceptually but they want to know exactly how to tell their programmer to code it. I initiated and implemented phone tracking way back when I managed Irvs Luggage - but I worked with a coding whiz. I told him the end result I wanted, but don't really understand technically how he did it. And I gather from things I've heard there are different ways to parse the cookie or whatever, to make this work. If anyone has or has seen a ref that talks about the actual nuts & bolts of how to program it, that would be nice to have. Good point about the phone conversion rates. Although some ‘clueless’ merchants I talk to argue, that if a sale happens by phone, then they have to pay a sales commission, whereas an online sale they can afford to pay the affiliate because they don’t have to pay a sales rep.

Thanks Keith for adding your blog on the subject and I’m look forward to getting over to read it. I think it would be great to have a bunch of good references, all in one place. (Like here.) ;-)

HEY GUYS

One question I get all the time from merchants is how TECHNICALLY show a code next to phone #. I can talk it all day conceptually but they want to know exactly how to tell their programmer to code it. I initiated and implemented phone tracking way back when I managed Irvs Luggage – but I worked with a coding whiz. I told him the end result I wanted, but don’t really understand technically how he did it. And I gather from things I’ve heard there are different ways to parse the cookie or whatever, to make this work.

If anyone has or has seen a ref that talks about the actual nuts & bolts of how to program it, that would be nice to have.

]]> By: Keith Bond http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html/comment-page-1#comment-26960 Keith Bond Wed, 19 Mar 2008 19:07:23 +0000 http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html#comment-26960 Great article Linda, telephone tracking is not rocket science and there is no reason why it shouldn't be adopted more widely. I touched on the subject a long time ago here http://www.keithbond.co.uk/telephone-tracking/ Great article Linda, telephone tracking is not rocket science and there is no reason why it shouldn’t be adopted more widely. I touched on the subject a long time ago here http://www.keithbond.co.uk/telephone-tracking/

]]> By: Jeremy Palmer http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html/comment-page-1#comment-26957 Jeremy Palmer Wed, 19 Mar 2008 18:32:54 +0000 http://affiliate-blogs.5staraffiliateprograms.com/1422/affiliate-leak-800-tracking-for-merchants.html#comment-26957 The close rate on phone sales is much higher than the web. I have a dedicated phone number with a few of my merchants and the conversions are almost automatic if they call the #. The close rate on phone sales is much higher than the web. I have a dedicated phone number with a few of my merchants and the conversions are almost automatic if they call the #.

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