Changing Landscape of Affiliate Marketing in a Web 2.0 World
The Web2.0 Expo is coming up April 22 - 25 in San Francisco. One of the sessions will be an Affiliate Panel. I’m happy that the event organizers recognize affiliate marketing as part of the Web 2.0 mix, so I wanted to be sure to share the info with all my 5 Star readers.
Lisa Picarille (Revenue Magazine), Cam Blazer of DoubleClick Performics, Sam Harrelson (Sam Harrelson Consulting), Stephanie Agresta (Affiliate Karma) and Marc Levin (formerly of Yahoo) will be discussing responsible affiliate marketing strategies in a web2.0 world…
The Changing Landscape of Affiliate Marketing: Bloggers, Social Media and Online Merchants : Web 2.0 Expo “Affiliate marketing is a proven way to monetize online content, and emerging publishers know it’s important to maximize relationships with merchants. Merchants also derive value from the growth of the blogosphere and social media. Experts in affiliate marketing (representing the publisher, merchant and affiliate network perspectives) will explore how these new publishing paradigms use existing affiliate models, and further enhance strategies for monetization of blog and social media content.”
Hat tip to Sam for the head’s up.
#1 Wade wrote on Friday, March 21st, 2008:
Looks like a lot of good info. Hopefully I can catch a recap as it is something I wont be able to attend.
#2 InformationWeek - Web 2.0 Changing Affiliate Marketing - 5 Star Affiliate Marketing Blogs wrote on Friday, March 21st, 2008:
[…] Expo in San Francisco. Always great to see our industry get positive play in mainstream media. I blogged earlier about the panel which was moderated by Lisa Picarille of Revenue magazine and included Stephanie […]