Google to get EU Approval to Buy DoubleClick
Reports say Google is expected to receive approval from European Union regulators next week for its $3.1 billion takeover of DoubleClick.
I wonder what effect, if any, this will have on the Performics? A growing number of affiliate programs have been moving to the Doubleclick Performics affiliate network ever since the Google announcement was made. I predict there will be an even greater increase in brand name merchants moving to Performics and possibly a huge shift in power between the top affiliate networks, after the deal is done. Should be a very interesting year…
Search Engine Watch has the scoop: EU Approval of Google’s DoubleClick Acquisition is Imminent “The EU is reportedly planning to approve Google’s $3.1 billion acquisition of online advertising powerhouse DoubleClick. Though the Commission gave itself an April 2 deadline, approval is expected to come as early as next Tuesday, according to Bloomberg.com.”
#1 Wayne wrote on Sunday, March 9th, 2008:
Hi Linda,
You know I realize that having a business is all about making it successful and making money. But, take Google, how much money is enough? They seem to be trying to take over and have their own monopoly. If they can afford to pay over 3 billion dollars then they are not hurting and should stay where they are and let some of these other companies make themselves some money. It could really get interesting especially if Google takes over the PPC advertising programs. They could then really stick it to us affiliate marketers.