Doubleclick Performics continues to innovate with their 2nd upgrade to the network this year. They just announced an important communication enhancement that will create more transparency between merchants and affiliates and also some new feature enhancements to the ConnectCommerce platform. A webinar is coming up later this week to walk affiliates through these and other recently released features.

One of the new options will allow for increased transparency and more open lines of communication between merchants and affiliates that have not yet started a relationship. Larry Adams, the Affiliate Product Manager explains: “We will soon be releasing a feature to advertisers that will enable them to recruit our network and view the contact information of those publishers that have opted in for non-joined advertiser communication. We think this will help to open up our network and facilitate many more relationships than we could establish through our own recruiting and matchmaking efforts.”

New upgrades and enhancements to the ConnectCommerce platform include: Newest Links UI Updates, Order Inquiries, Advertiser Profile Navigation and Search Update.

In case you missed this announcement, complete details are over at the Performics blog.

The publisher webinar which will cover all the recently released features, will be held this Wednesday, March 5th at 1:00 PM central. If you are already a Doubleclick Performics affiliate, check your email, you should have gotten all the details. If not contact me and I’ll be happy to send you the webinar info.