AOL Acquires buy.at Affiliate Network for Advertising.com
Just in - Breaking News!
Leading Provider of Ecommerce Affiliate Solutions Will Expand Advertising.com’s
Performance-Based Offerings to Advertisers and Publishers
Press Release LONDON, - 5 Feb 2008 - AOL announced today that it has acquired buy.at, a leading independent affiliate network that provides a platform for performance based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization.
“This transaction will position Advertising.com to serve merchant and retail advertisers with the industry’s most comprehensive set of e-commerce offerings,” said Lynda Clarizio, President of Advertising.com. “By leveraging our web advertising network and search engine marketing services and now buy.at’s innovative affiliate network we can provide advertisers a wide array of marketing solutions to drive sales and other transactions. We are looking forward to accelerating the expansion of buy.at’s affiliate network in the United Kingdom, United States and other European countries.”
buy.at, recently named the UK’s 9th fastest growing private technology company in the Sunday Times Tech Track, is an affiliate marketing network in which affiliates (publishers) partner with advertisers (merchants) to enhance sales growth by driving consumers to those companies’ websites. More…
A lively discussion has started at the A4U Forum.
Congrats to Stephen, Mal and the entire buy.at team!
#1 Malcolm Cowley wrote on Tuesday, February 5th, 2008:
Hey Linda
Many thanks we are all proud of how far buy.at has come and we are excited about this next stage of our evolution.
The deal represents a great opportunity for us to further enhance our unique technology and service offerings for both sets of customers (advertisers and publishers).
It will also give our publishers an increased range of options for monetizing their traffic across mobile, video and display.
I look forward to explaining more about all the exciting benefits at the upcoming Affiliate Summit
See you there Linda
Malcolm Cowley
President
buyat.com
#2 Linda Buquet wrote on Tuesday, February 5th, 2008:
Hi Malcolm,
Thanks so much for taking the time to stop by the 5 Star blog. I’m sure you are running crazy with all the press inquiries and dealing with lots of exciting changes over there. Congrats again and keep me posted about any new developments.
I won’t be able to make the Summit again this year. My back doesn’t like it when I travel, so I’ll be here in my ergo chair, blogging the event. Let me know if you have any new announcements at the show. I’m always happy to spread good industry news!
#3 AOL buys Buy.at Affiliate Network - 5 Star Affiliate Marketing Forums wrote on Tuesday, February 5th, 2008:
[…] Mal is one of the good guys in the industry. He just made a comment over at the 5 Star blog too, if anyone wants to read it. __________________ Your Partner in […]